Marian Huhman, PhC¹, Jennnifer Duke, PhD², Carrie Heitzler, MPH³, and Faye Wong, MPH¹. (1) CDC's Youth Media Campaign, CDC, 4770 Buford Highway, NE., Mailstop K-40, Atlanta, GA 30341-3717, 770-488-6480, mhuhman@cdc.gov, (2) Westat, Westat, 1650 Research Blvd., Rockville, MD 20850-3195, (3) Division of Nutrition and Physical Activity and Adolescent and School Health, Centers for Disease Control and Prevention, 4770 Buford Hwy, M/S K46, Atlanta, GA 30341

The VERB Campaign uses multiple tactics including paid media, public relations, and partnerships to promote regular physical activity among youth ages 9-13 years old. The Youth Media Campaign Longitudinal Survey was developed as the primary tool for measuring campaign outcomes. Using computer-assisted telephone interviewing, a random-digit-dialed sample of 3,000 9-13 year olds and their parents was interviewed in the spring of 2002 to obtain baseline measures, and again in the spring of 2003 as follow up. This presentation will describe the year one results of the VERB Campaign including change in physical activity levels among youth ages 9-13 years old from 2002-2003.

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