1006.0: Saturday, November 15, 2003: 9:00 AM-5:00 PM | |||
CE Hours: 6 contact hours | |||
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| Statement of Purpose and Institute Overview: | |||
| The purpose of this Institute is to provide an overview of the key components of developing, implementing and evaluating a tobacco counter-marketing campaign. While some aspects of this workshop that will be specific to tobacco control, much of the workshop will be of interest to anyone developing and implementing media campaigns for other public health topics.The content of this workshop comes from a comprehensive 400-page “best practices” manual developed by CDC called “Designing and Implementing an Effective Tobacco Counter-Marketing Campaign” that takes the reader “soup to nuts” through a logical and thorough process to follow for developing, implementing, and evaluating tobacco counter-marketing campaigns. The workshop will provide participants with not only a clear process to follow, but also with many prototype documents which they can tailor to their own needs. These documents were compiled from state and national programs with extensive experience in tobacco counter-marketing.The manual was designed in response to requests from many state and local health departments and national organizations who desired more information and training on how to conduct a tobacco counter-marketing campaign. Based on our knowledge of the components that comprise successful tobacco counter-marketing campaigns, coupled with their needs, the manual includes the following chapters: Introduction, Chapter 1 - Overview of Counter-Marketing, Chapter 2 - Planning Your Counter-Marketing Program, Chapter 3 - Gaining and Using Audience Insights, Chapter 4 - Reaching Specific Populations, Chapter 5 - Evaluating the Success of Your Counter-Marketing Program, Chapter 6 - Managing and Implementing Your Counter-Marketing Program, Chapter 7 - Advertising, Chapter 8 - Public Relations Chapter 9 - Media Advocacy, Chapter 10 - Grassroots Marketing, Chapter 11 - Media Literacy, Resources and Tools, Glossary, Appendices. The first six chapters are relevant to all programs, while chapters 7-11 cover optional program components that would be included in programs based on their unique situation, priorities and budget constraints. At the beginning of the workshop, participants will be given their own copy of the manual, and will be directed to key resources in the manual throughout the workshop. | |||
| Learning Objectives: At the end of this workshop, participants will be able to: 1. recognize the importance of strategic planning 2. list and describe the key steps necessary in planning and implementing a tobacco counter-marketing campaign (or media campaign on another public health topic) 3. efficiently utilize the CDC manual “Designing and Implementing and Effective Tobacco Counter-Marketing Campaign” to plan/implement their own media campaigns 4. identify resources available for assistance in campaign planning, implementation and evaluation | |||
| Linda A. Block, MPH Karen Gutierrez, BA | |||
| Organized by: | Continuing Education Institutes | ||
| CE Credits: | CME, Health Education (CHES), Nursing, Pharmacy | ||