The 131st Annual Meeting (November 15-19, 2003) of APHA

Abstract #70438

Cecilia Simonetti, Rita Badiani, MPH, Jorge Matine, Jorgen Ramussen, Cecilia Bilale, and Gwyn Hainsworth, MEd. Mozambique Office, Pathfinder International, 9 Galen Street, Suite 217, Watertown, MA 02472

Within the field of behavior change communication, there is an international understanding that the production of materials must be based on the needs of the target population. The experience of the Geração Biz Program (GBP), an adolescent sexual and reproductive health program in Mozambique, has shown that it is necessary to go beyond the usual needs assessments and actively involve young people in the generation of creative ideas and the creation of appropriate material.

The GBP material creation process includes: (1) in-depth interviews with young people to identify analytical categories; (2) focal groups, to test the validity of these analytical categories; (3) a workshop with the target population, using dramatization and storytelling techniques to develop creative ideas; (4) participation of the design company throughout the whole process; (5) participation of peer activists to finalize the design and text; (6) material testing in focus groups.

The GBP developed a line of materials that are part of a more comprehensive communication strategy. More than 15 types of different materials have already been produced, and approximately 200 thousand copies have been distributed.

The following lessons have been learned: 1) The target population must participate in all phases of BCC material production. 2)Only with the utilization of stories based on young people's lives, is it possible to discuss and promote a healthier lifestyle. 3) The design and final art must reflect the realities in which young people live.

Learning Objectives:

By the end of the session, participants will be able to:
• Describe the process used in the Geracao Biz program to develop BCC materials.
• Explain how greater youth involvement leads to more appropriate materials and results in greater behavior change.
• Apply lessons learned from the Geracao Biz program to other adolescent programs in developing countries.

Keywords: Adolescents, International, Behavior Modification

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.