The 131st Annual Meeting (November 15-19, 2003) of APHA

Abstract #68259

Susan E Lawrence¹, Robert Bosarge, RN, BSN¹, and Shawn M. Kneipp, PhD, ARNP². (1) Each One Reach One Community Cardiovascular Health Program, Alachua County Health Department, PO Box 1327, Gainesville, FL 32641, 352-334-8889, susan_lawrence2@doh.state.fl.us, (2) College of Nursing, University of Florida, PO Box 100187, Gainesville, FL 32610-0187

A primary goal of the Each One Reach One Community Cardiovascular Health Program was to reduce cardiovascular health disparities among adult, primarily African American, residents in an underserved area of Gainesville. To help communicate this goal to community members and provide on going ‘program recognition’, a project logo was developed as part of the initial phase of the project. This poster will demonstrate the process undertaken to develop a health program logo, and highlight the importance of making design decisions based on cultural considerations. The design/pilot/redesign cycle logos will be presented, with examples of changes made due to specific feedback from the intended audience gathered during the piloting process. The dialogue between the program staff and community members will be revealed through the evolution of the logo images. Specifically, attitudes towards issues such as racial disparities and gender representation, as well as prevalent outlooks on the relationship between the community and public health organizations were discovered and will be demonstrated through the visual development of the graphic elements. The final graphic design, a combination of art, social and graphic design elements, will illustrate the value of the social research required to arrive at an image that represents both the program and its participants.

Learning Objectives:

• 1. Recognize the importance of designing art and graphic elements that identify and illustrate the program goals, providing ‘program recognition’ within the community.
• 2. Discuss the evolution from concept and intent into a visual representation that is universally understood and clearly represents the goals of the program.
• 3. Understand the significance, value and methodology behind the process of including the intended audience in the design decision process.

Keywords: Community-Based Partnership, Minority Health

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Alachua County's Each One Reach One Community Cardiovascular Health Program
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: I am an employee of this program, which is a grant-funded outreach program. Funding provided by the Preventive Health and Health Services Block Grant from the Centers for Disease Control and Prevention