 | The 131st Annual Meeting (November 15-19, 2003) of APHA |
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| The 131st Annual Meeting (November 15-19, 2003) of APHA |
Michelle Oppen, MPH, CHES, Cancer Prevention and Nutrition Section, Public Health Institute, 2168 Shattuck Ave, Suite 300, Berkeley, CA 94704-1307, 510-644-2569, moppen@dhs.ca.gov, Gil Sisneros, MPH, CHES, California Department of Health Services, Cancer Prevention and Nutrition Section, PO Box 942732, MS 662, 601 N. 7th Street, Sacramento, CA 94234-7320, Carmen Bogan, MBA, Oakland YWCA, OAKPARC, 1515 Webster Street, Oakland, CA 94612, Lottie Cleveland, Weingart YMCA, 9900 S. Vermont Ave, Los Angeles, CA 90044, and Sandra Jackson, Dept of Public Health Nutrition Services, County of Riverside, 10769 Hole Ave, Suite 210, Riverside, CA 92505.
PURPOSE: In the summer of 2002, 3 pilot planning projects in 3 communities were initiated in order to develop social marketing campaigns. These campaigns incorporate physical activity within nutrition education based interventions using the social-ecological model. The pilot programs are lead by the Cancer Prevention and Nutrition Section (CPNS) of the California Department of Health Services and funded by the USDA. The pilot projects target low-income white, African American, and Latina mothers of school-aged children in California. Currently, there are very few existing programs that address these populations. METHODS: After months of initial formative research, 3 organizations in Oakland, Los Angeles, and Riverside, California worked with CPNS and other partners in an ongoing process to build physical activity integration resource centers in their communities for low-income women with children. All 3 projects incorporated walking components, linked with existing community nutrition education programs, and had citywide launch events and a variety of activities specific to the community. The first phase of the project began in July of 2002 and will be funded until the end of 2003. A second phase of funding is expected in 2004 to expand the projects to a regional level. FINDINGS: This will be a joint presentation featuring both a state-level and a local-level coordinator to provide multiple perspectives. The presenters will: 1. Give feedback about the unique planning process used; 2. Share sample community plans; 3. Discuss program evaluation ideas (including use of pedometers); and 4. Share successes and lessons learned.
Learning Objectives:
Keywords: Physical Activity, Community Health Planning
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.