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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
3128.0: Monday, November 11, 2002: 10:30 AM-12:00 PM | |||
Oral | |||
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| This session will summarize the innovative health communication work that currently is being done by Drs. Fishbein, Cappella, and Hornik at the University of Pennsylvania on youth anti-drug campaigns. These senior communication scholars are engaged in a series of theory-driven experiments designed to test what sorts of messages and in what contexts anti-drug messages are most likely to be effective. At the same time they are working on the evaluation of the National Youth Anti-Drug Media Campaign. The evaluation is driven by a theoretical model defining how the campaign is expected to lead to change in behavior. They will present the theoretical arguments behind their work and the fit of the data to those theories, while emphasizing the implications of theory for public health communication practice. | |||
| Learning Objectives: Refer to the individual abstracts for learning objectives | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Judith A. McDivitt, PhD | |||
| Withdrawn -- Introductory Remarks Judith A. McDivitt, PhD, Judith A. McDivitt, PhD | |||
| Using theory to design messages for anti-drug mass mediated communication campaigns: Some experimental results Joseph N. Cappella | |||
| Two theories on behavior change and the construction of communication campaigns: The fit of data and theory Martin Fishbein, PhD, Marco Yzer, PhD | |||
| Evaluation design for public health communication campaigns: The tension between campaign theory and making strong inferences Robert Hornik | |||
| Organized by: | Public Health Education and Health Promotion | ||
| Endorsed by: | School Health Education and Services | ||
| CE Credits: | Health Education (CHES), Nursing, Pharmacy, Social Work | ||