The 130th Annual Meeting of APHA

Abstract #52685

Martin T. Donahoe, MD FACP, Center for Ethics in Health Care, Oregon Health and Science University, 3181 SW Sam Jackson Park Road, Portland, OR 97201-3098, N/A, anna.keller@apha.org

Learning Objectives:

• Discuss the costs and benefits (to providers, patients, and drug companies) of various forms of pharmaceutical industry marketing, including advertising and detailing.
• Evaluate data regarding truthfulness in drug ads.
• Identify sources of reliable drug information.
• Explore effective ways to interact with pharmaceutical industry representatives.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.