The 130th Annual Meeting of APHA

Abstract #45765

William Trochim, PhD, Policy Analyses and Management, Cornell University, 132MVR Hall, Ithaca, NY 14853, 607 255 0887, wmt1@cornell.edu

Concept mapping is a participatory, multiple-stakeholder, web-based, multivariate statistical group methodology used to map participants' ideas as the foundation for subsequent planning and/or evaluation. The methodology involves six steps: 1) formulation of the focus and project plan; 2) web-based brainstorming and editing of ideas; 3) sorting and rating of ideas by each participant; 4) analysis of the data using multidimensional scaling and hierarchical cluster analysis; 5) group interpretation and development of a shared understanding of mapping and statistical results; and 6) utilization of results for the intended purposes. This presentation introduces the methodology discusses major implementation issues, and describes the strengths and weaknesses of this approach for health planning and evaluation.

Learning Objectives:

• Introduce the concept mapping methodology and its major variations.
• Describe how concept mapping can be used to gather scientifically credible public input in planning or evaluation contexts.
• Introduce several examples of the concept mapping use with programs of the American Cancer Society, the Centers for Disease Control and Prevention, and the National Cancer Institute.
• Discuss the strengths and weaknesses of the method for planning and evaluation in public health.

Keywords: Planning, Evaluation

Presenting author's disclosure statement:
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: I am a part owner of Concept Systems Incorporated that licenses the Concept System software.