The 130th Annual Meeting of APHA

Abstract #38072

Lisa Hoffman Wojcik¹, Bikash Nandy, PhD², John Romas, MPH, PhD², and Mary Visser, PhD³. (1) New Project, Region Nine Development Commission, P.O. Box 3367, Mankato, MN 56002-3367, (2) Health Science, Minnesota State University, Mankato, 213 Highland Center N, Mankato, MN 56001, (507) 389-5935, lhoffman@rndc.mankato.mn.us, (3) Human Performance, Minnesota State University, Mankato, 213 Morris Hall, Mankato, MN 56001

This investigation examines the frequency of articles focusing on body image and dieting from 1970-2000 in Vogue and Ladies Home Journal. The study was designed to analyze the frequency and content of the articles relating to these two issues.Content analysis method was used to identify and interpret the themes of the articles and the difference in trends observed during the three-decade period. By and large, Vogue published more as well as a higher percentage of articles that focused on body image and dieting. However, each popular magazine followed a slightly different pattern. The investigator concluded that articles in both the magazines contribute to the ideal standard that is set for women to achieve. The main focus of the articles that were reviewed in this investigation focused on women achieving the ideal physical body, beauty, and image regardless of the long-term effects that may result. The effects of these articles on the overall health of American women appeared to be significant. The way women view their bodies will be increasingly distorted if that pattern continues.

Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to

• Understand the latent themes of articles in the popular women’s magazines related to women’s body image and obsessive dieting.
• Recognize women’s desperation to achieve ideal physical body, beauty and image regardless of the long-term effects on their health.
• Apply content analysis as a research method to undertake similar public health issues.

Keywords: Women's Health, Behavior Modification

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.