5071.0: Wednesday, October 24, 2001: 8:30 AM-10:00 AM | ||||
Poster Session | ||||
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| This session examines health messages in a varity of medium from stories in newspapers, journal articles and health education materials.Lessons from these studies are detailed and suggestions for crafting health communication materials including, models, use of media, audience segmentation and literacy considerations are presented. | ||||
| See individual abstracts for presenting author's disclosure statement. | ||||
| Learning Objectives: Refer to the individual abstracts for learning objectives | ||||
| Julie Tu Meg Young | ||||
| Health literacy and preferences for patient education materials: A survey of among diabetics in a managed care setting Kara L Jacobson, MPH, CHES, Lynn V Kawczynski, MPH, Diane C Green, PhD, MPH, Julie A Gazmararian, PhD, MPH | ||||
| Tracking newspaper coverage of prevention research published in scientific journals Charlene A. Caburnay, MPH, Susan N. Lukwago, MS, Matthew W. Kreuter, PhD, MPH, Douglas Luke, PhD, Hythem R. Zayed, MPH, Caren Bacon | ||||
| Minority media coverage of cancer in black newspapers Darigg C. Brown, BS, Brooke L. Wackerman, BS, BA, Matthew W. Kreuter, PhD, MPH, Douglas A. Luke, PhD, Charlene A. Caburnay, MPH | ||||
| Content analysis of cancer articles in black newspapers Brooke L. Wackerman, BS, BA, Darigg C. Brown, BS, Matthew W. Kreuter, PhD, MPH, Douglas Luke, PhD, Charlene Caburnay, MPH | ||||
| Health beliefs and spirituality among African American women: Toward a more effective approach to health communication on breast cancer Cheryl L. Holt, MA, Eddie M. Clark, PhD, Matthew W. Kreuter, PhD, MPH, Doris M. Rubio, PhD, Dawn C. Bucholtz, MA, MPH | ||||
| Risk perception and youth: An expectancy-value framework Alexander Q. Vallei, MA, MPH, Bryan L. Williams, PhD | ||||
| Reaching women: social marketing tactics to encourage early diagnosis and appropriate chronic disease management Johanna M. Hinman, MPH, CHES, Kimberly B. Sammons, Lisa M. Carlson, MPH, CHES, Michele L. Boutaugh, MPH, BSN | ||||
| Using in-depth interviews to characterize audience segments Nancy H. Mueller, MPH, Darcell P. Scharff, PhD, Matthew W. Kreuter, PhD, MPH, Kim Naleid, BS, Charlene A. Caburnay, MPH, Nancy Weaver, MPH, Heather Jacobsen, MPH, Justin Carroll, BA, Anthony Hurst, PhD, Charles Williams, MA, Mikaela Konieczka, BS, Victoria Anwuri, BA | ||||
| Sons of CDCynergy: Development of Tailored Versions of the CD-Rom for Health Communication Susan J. Lockhart, PhD, CHES, Jami L. Fraze, PhD, CHES, Michelle Roland, MA, Michelle Dixon, MA | ||||
| An IDEAL approach: The information dissemination and education/academic liaison core Frank Martin, MS | ||||
| Sponsor: | Public Health Education and Health Promotion | |||
| Cosponsors: | School Health Education and Services | |||
| CE Credits: | CME, Pharmacy, Social Work | |||