3177.0: Monday, October 22, 2001 - 4:30 PM

Abstract #31152

Alternative methods to evaluate a low-fat milk campaign

David Strogatz, PhD1, Brian Fisher, PhD2, and Amy Jesaitis, MPH, RD2. (1) School of Public Health, SUNY-Albany, Albany, NY, , DSS01@health.state.ny.us, (2) New York State Department of Health

The availability of low-fat milk in grocery stores has been proposed as a readily and reliably measured environmental marker that may be used to measure the dietary preferences of community residents and the impact of public health campaigns to promote the consumption of low-fat milk. The New York State Healthy Heart Program and the School of Public Health of SUNY-Albany have collaborated on studies of the reliability, validity and potential applications of store-shelf surveys. Results will be presented on (1) the relationship between store-shelf measures and the diet of community residents; (2) variation in the availability of low-fat milk by community-level characteristics; and (3) the correspondence between store-shelf measures and sales data in response to a community-based low-fat milk campaign.

Learning Objectives: At the conclusion of the session, participants will be familiar with the use of shelf surveys in food stores as a method for assessing the availability of low-fat foods and the impact of public health nutrition campaigns.

Keywords: Evaluation, Data/Surveillance

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 129th Annual Meeting of APHA