The promotora model is based on the assumption that within every community there are formal and informal interpersonal communication networks through which health information is exchanged. Promotoras have the capacity to create awareness, disseminate health information, and support behavior change. Once trained, they can provide a conduit for diffusion of information and a channel for empowerment. Yet much remains to be learned about the role the promotora plays in the behavior change process. The Innovative Nutrition Communication Intervention for Latinos is currently training promotoras as part of an intervention for Latinas. The purpose of the present investigation is to better understand the role of the promotora. Four assessment approaches are being implemented to gather this information. First, the promotoras are being assessed on their current nutrition related behaviors using dietary recalls and survey information. A post-assessment will be conducted 6 months post training to examine changes in personal behavior. Second, key informant interviews are being conducted with principal investigators and project managers who have worked with promotoras to gain additional insight into the role of a promotora across various intervention methodologies. Third, upon completion of the 6-week training the promotoras will be assessed on their ability to respond to mock situations using behavioral skills testing techniques. Fourth, the participants in the nutrition project who receive contact with the promotoras will be surveyed immediately post-intervention to assess their perception of the promotoras. Results from this investigation can be used to enhance the naturally occurring nature of the promotora role.
Learning Objectives: N/A
Keywords: Lay Health Workers, Latino Health
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.