The goal of this CDC funded project is the dissemination of an effective breast and cervical screening promotion program in 4 communities with large, underserved Hispanic populations. Based on a 4-year phased approach (1998-2002), training materials are developed and the program is implemented in 4 communities, moving from pilot testing, through replication and eventual institutionalization of the program into existing health care infrastructures. Evaluation is primarily focused on program implementation rather that experiemental design (reference and control) as the model has been successfully tested in a variety of different locations, with different health issues and among multiple ethnic groups. Pilot sites include Laredo, TX and Las Vegas, NV with replication sites in Reno, NV and in another state. The intervention model trains local BCCEDP partners in the practice of behavioral journalism and peer networking to promote the use of BCCEDP breast and cervical cancer screening services. Message content includes identifying community role models, analyzing their experiences on a "transtheoretical/stage of change continuum" and publicizing those stories regularly in the mass media (TV, radio and newspapers). Interpersonal communication involves peer volunteers providing positive reinforcement as they distribute small media that features role model stories to friends, family, neighbors and co-workers in their community. If implementation is successful, the CDC will authorize the adoption of this model throughout the BCCEDP National network of 65 participating health departments. This presentation will report on results to date, the status of the training materials, the nature and challenges of institutionalizing the program and lessons learned.
Learning Objectives: Participants will discuss and analyze the methods employed to faciliate the adoption of an effective cancer screening program into existing community health care infrastructures
Keywords: Cancer Screening, Community-Based Health Promotion
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: The work described here is supported by a grant from the CDC.