In 1999, the USAID-sponsored PRISM project in collaboration with the Guinean Ministry of Health, designed and implemented a multi-media campaign which aimed to promote male involvement in family planning and increase the use of modern contraceptive methods in the predominantly Moslem West African country of Guinea. The Johns Hopkins University Center for Communication Programs provided technical support for the program. The campaign involved the production and distribution of mass media materials that targeted men and women of reproductive age, including radio jingles and programs, radio drama serial, television jingles, motivational print materials and promotional materials. It also included workshops for religious leaders, production and distribution of a religious leaders' information kit, motivational videos and cassettes for religious leaders, and community mobilization activities.
Data for evaluating the intervention derive from a panel survey conducted as a follow-up to the 1999 DHS in target districts. The proposed paper will examine the impact of the campaign on the family planning-related attitudes and practices of the intended male and female populations. Employing multivariate analytic techniques, the paper will carefully assess the relationship between campaign exposure and spousal communication about family planning, and highlight the pathway through which the campaign influences contraceptive use.
Learning Objectives: At the end of the session, participants will learn effective approaches to promoting male involvement in reproductive health
Keywords: Reproductive Health, Media Campaigns
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.